Market policy brief is a short research of the market, which contains the information in a generalized form. Therefore, it is possible to reduce the preparation time of this analytical product by 40%.
The main purposes of a policy brief are actualization of information, calculation of market indicators and forecast.
The structure of the market policy brief:
1. General overview and analysis of market trends
2. General market indicators, market volume calculation
The volume of production
The volume of export and import
Market size calculation
Market segmentation and structuring
3. Main market players
List of the main operators
Segmentation and structuring of the main operators
Market shares of the main operators
4. Price and market pricing
The dynamics of prices
The description of factors which impact on the price formation, it`s structure
5. Consumption of goods at the market
Consumer preferences, the consumer`s portrait
Structuring and segmentation of consumption
6. Conclusions. Market forecast indicators
Size of Market Policy Brief: 10-20 pages
Preparation terms: 7 working days
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