Collect, analyze and activate your web & app data with ease
A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way
Modern analytics made simple
Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, real-time dashboards, a high-performing backend and access to raw data.
Freedom to connect and integrate your data
Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly control your analytics data and decide how to use it, where to send it and what tools to share it with.
Privacy compliance with the tick of a box
Make your data collection compliant from the start with predefined settings for GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our privacy features, such as data anonymization.
What you can do with Piwik PRO
Watch the Piwik PRO Analytics Suite overview (1:34)Reliable data at scale
Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.
Complete user experience data
Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.
More control, less effort
Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.
Boost sales, adoption, and acquisition with the right data
Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.
Meet your analytics & privacy needs
Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.
What our customers say
Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their marketing spend
It’s important for us to find out where our potential customers are looking for insurance information. With Piwik PRO, we can accurately track the source of our conversions and invest our budget in the right online channels.
THOMAS QUAST
ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE
Greiner AG uses Piwik PRO Analytics to see important details of how employees use the intranet, details they couldn’t get with built-in analytics.
Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.
PHILIPP KIRCHMEIR
IT APPLICATION CONSULTANT AT GREINER AG
SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.
Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.
GEROLD BRAUCHART
ESV PROJECT MANAGEMENT AT SVC
The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite on their website to support growth and achieve GDPR compliance.
For us as a relatively new institution, it is important to increase our visibility within the community. With Piwik PRO, we monitor the effectiveness of our marketing channels, so we can optimize our communication strategy and verify that we are using our energy for the right approach.
DR. LARS KACZMIREK
HEAD OF AUSSDA
XS4ALL, the oldest internet service providers in the Netherlands, puts their customers’ security and privacy first with Piwik PRO Analytics Suite
We started looking for a new tool because of security and privacy reasons. Because we didn’t want to share our customer’s data with third parties, especially those not based in Europe, Google Analytics wasn’t an option. Piwik PRO was the only platform that fully met our needs (…)
ERIK VAN DER KOOIJ
HEAD OF DIGITAL AT XS4ALL
Candid, the world’s first marcom platform organization, offering a full set of modern media, creative and data agencies, partnered with Piwik PRO on their journey to full GDPR compliance
We teamed up with Piwik PRO over two years ago, not only for our own platform, but also for our customers. We’re working side by side with Piwik PRO to make sure that our customers’ first-party data is properly collected and used. Candid’s philosophy is to be open and curious, working with Piwik PRO enhances this.
GÉRARD GHAZARIAN
FOUNDER & CEO AT CANDID
TecAlliance, an independent service provider for the automotive aftermarket, uses Piwik PRO to optimize their product and improve user experience through analysis of behavioral data
We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.
DR. BARTOSCH BELKIUS
VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH
Three Palms Media, an American marketing agency, found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo
The main reason we switched to Piwik PRO was having everything managed by someone, not having to take care of the open source thing ourselves. Previously we had a lot of issues, which was stressful because sometimes we wanted to access our data and it wasn’t working, and it took up to a week to get things back on track. We don’t have to worry about that now and it saves us a lot of time and resources.
INGO HAUPT
CEO AT THREE PALMS MEDIA
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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Cross-platform analytics: Deep dive into benefits for various businesses
Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
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25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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