NBC LX Home

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Not to be confused with LXTV.
New name for NBC LX since August 2023.

NBC LX Home is a brand for original home and lifestyle content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris.[1]

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and to viewers of The Roku Channel, social media and via its website.[1][2][3][4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials.[5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day.[1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long.[4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media.[6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020.[1][4]

In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format.[7]

In July 2024, NBC LX Home was rebranded as NBC American Crimes, and new iteration of NBC LX Home launched on free advertisement-supported television afterwards.[7]

LX News Programming

Programming of LX News included:

  • Current - Events, pop culture trends and entertainment news.[8]
  • LX News - a storytelling approach to news that is personal, inspiring, thought-provoking, and community focused.[9]
  • LX News Zone - a daily digest of the latest news from NBC local stations.[10]
  • LX Explains - a deep dive into the issues and events impacting communities and the world; focusing on the environment, politics, technology, community, social justice, and current events, with an innovative storytelling approach to news.[8]
  • LX Presents - Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.[9]

NBC LX Home Programming

  • George To The Rescue - As LX website announced on August 7, 2023, "Hammering and hugs, they're George Oliphant's specialty. Every Wednesday and Thursday afternoon, you will get plenty of both! George To The Rescue Transforms homes to change lives for families and communities facing unique challenges."[11] George To The Rescue is produced by LXTV.

Rebranding as LX Home

On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX was expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal.[12]

On June 30, 2023, the LX News YouTube channel posted a farewell video with the following description, "Three years ago, LX News was launched as a real-time lab for innovation and experimentation. The network has ended, but our legacy will live on. This video is a tribute to everything the team accomplished and the impact LX News has made on NBCUniversal Local and the TV news business."[13]

In August 2023, the LX website and broadcast channel were rebranded from LX News to NBC LX Home. All original LX News programming stopped airing. The NBCLX Facebook page reads, "After 3 years, LX News has ended. Continue to seek out the truth with less suits and more sass!"[14]

The LX News YouTube channel still remained online as of August 2023. Its about page read, "LX was powered by passionate and engaged storytellers with a mission to inform and inspire. LX News stories focused on depth and context. This page is a tribute to the thousands of compelling and meaningful stories our team created."[15]

  • LX.com about page as of August 1, 2023
    LX.com about page as of August 1, 2023
  • LX.com about page as of August 9, 2023
    LX.com about page as of August 9, 2023

Rebrand as NBC American Crimes

Logo for NBC American Crimes since July 2024.

As early as July 17, 2024, NBC LX Home rebranded as NBC American Crimes, shifting over to true crime programming.[16] A new iteration of NBC LX Home launched on free advertisement-supported television shortly after.

Affiliates

As of February 2023, LX (now NBC American Crimes as of July 2024) has current or pending affiliation agreements with 58 television stations in 54 media markets encompassing 31 states and the District of Columbia, reaching 59.1% (or a total population of 184,684,608 residents) of all households in the United States that own at least one television set.[17][18]

Stations listed in bold are NBC American Crimes owned-and-operated.

List of affiliates

City of license/market Station[19] Virtual
channel 		Primary affiliation
(on main feed) 		Owner Launch date/notes

Alabama

Birmingham WUOA-LD 46.7 Visión Latina Innovate Corp.
Mobile WWBH-LD 28.5 Infomercials
Montgomery WQAP-LD 36.2

Arizona

Phoenix KTAZ 39.4 Telemundo Telemundo Station Group May 2020[20]
Tucson KHRR 40.3
Arkansas
Hot Springs KWMO-LD 34.5 Defy Innovate Corp.

California

Bakersfield KTLD-CD 8.3 3ABN Innovate Corp.
Clovis (Fresno) KNSO 51.4 Telemundo Telemundo Station Group May 2020
Los Angeles KNBC 4.3 NBC NBC Owned Television Stations May 31, 2020
Ridgecrest (Los Angeles) K25PL-D Indian Wells Valley TV Booster Translator of KNBC
Sacramento/Stockton/
Modesto		 KCSO-LD 33.5 Telemundo Telemundo Station Group May 2020
KMUM-CD Translator of KCSO-LD
KMMW-LD
Salinas/Monterey K15CU-D 15.3 Cozi TV NBC Owned Television Stations
San Diego KNSD 39.3 NBC May 2020
San Francisco/Oakland/San Jose KNTV 11.5
KSTS 48.5 Telemundo Telemundo Station Group

Colorado

Longmont (Denver) KDEN-TV 25.4 Telemundo Telemundo Station Group May 2020

Connecticut

New Britain (Hartford/New Haven) WVIT 30.3 NBC NBC Owned Television Stations May 2020

District of Columbia

Washington, D.C. WRC-TV 4.3 NBC NBC Owned Television Stations May 2020

Florida

Jacksonville WODH-LD 34.4 Infomercials Innovate Corp.
Kissimmee (Orlando) WKME-CD 31.4 Telemundo Telemundo Station Group Translator of WTMO-CD
Naples (Fort Myers) WWDT-CD 43.4 May 2020
Orlando WTMO-CD 31.4
Miami/Fort Lauderdale WTVJ 6.3 NBC NBC Owned Television Stations
Tampa WRMD-CD 49.3 Telemundo Telemundo Station Group

Georgia

Macon W28EU-D 42.1 NBC American Crimes Innovate Corp.
Savannah WDID-LD 26.6 Outlaw
Idaho
Boise KFLL-LD 25.2 Infomercials Innovate Corp.
Iowa
Cedar Rapids KFKZ-LD 35.2 Cozi TV Innovate Corp.
Des Moines KAJR-LD 36.6 Defy

Illinois

Chicago WMAQ-TV 5.3 NBC NBC Owned Television Stations May 2020
Salem W29CI-D 29.2 The365 Innovate Corp.
Springfield WCQA-LD 16.7

Indiana

Fort Wayne WCUH-LD 16.4 Outlaw Innovate Corp.
WLMO-LD 2.1/3 NBC American Crimes
Indianapolis WUDZ-LD 28.5 Buzzr Innovate Corp. May 2020
Kansas
Wichita KFVT-LD 34.5 SonLife Innovate Corp.

Kentucky

Bowling Green (Nashville, Tennessee) WCTZ-LD 35.7 Buzzr Innovate Corp. May 2020
Louisiana
New Orleans WTNO-CD 22.5 Visión Latina Innovate Corp.
WQDT-LD 33.5 Defy

Maryland

Lake Shore (Baltimore) WQAW-LD 69.6 ShopHQ Innovate Corp.

Michigan

Detroit WDWO-CD 18.2 Visión Latina Innovate Corp. May 2020
Midland W35DQ-D 24.5 NTD America
Traverse City W36FH-D 36.2 The365

Minnesota

Minneapolis/Saint Paul KJNK-LD 25.4 Telemundo Innovate Corp. May 2020
St. James (Mankato) K28OH-D Cooperative Television Translator of KJNK-LD

Missouri

Joplin KRLJ-LD 45.5 Shop LC Innovate Corp.
Kansas City KAJF-LD 21.5 beIN Sports Xtra May 2020
Springfield KCNH-LD 47.2 NTD America
St. Louis K25NG-D 25.5 Visión Latina May 2020
Nebraska
Lincoln KAJS-LD 33.4 Buzzr Innovate Corp.
KIUA-LD 15.3 Defy

Nevada

Paradise (Las Vegas) KBLR 39.3 Telemundo Telemundo Station Group May 2020
Reno K07AAI-D 12.1 NBC American Crimes Innovate Corp.

New Hampshire

Merrimack (Boston, Massachusetts) WNEU 15.3 Telemundo Telemundo Station Group May 31, 2020

New Mexico

Albuquerque KUPT-LD 2.3 Movies! Telemundo Station Group
Las Cruces (El Paso, Texas) KTDO 48.3 Telemundo May 2020

New York

New York City WNBC 4.3 NBC NBC Owned Television Stations May 2020
Rochester WGCE-CD 6.6 The365 Innovate Corp.

North Carolina

Charlotte W15EB-D 21.3 Visión Latina Innovate Corp.
WHEH-LD 41.2 Novelísima May 2020
Wilmington WQDH-LD 49.4 Shop LC
North Dakota
Fargo K15MR-D 51.1 NBC American Crimes Innovate Corp.

Ohio

Cleveland/Akron/Canton WUEK-LD 26.7 TBD Innovate Corp. May 2020
Columbus WDEM-CD 17.3 Infomercials

Oklahoma

Oklahoma City KTOU-LD 22.4 Visión Latina Innovate Corp.
Tulsa KZLL-LD 39.5 NTD America

Oregon

Portland KOXI-CD 20.6 Salem News Channel Innovate Corp.

Pennsylvania

Butler (Pittsburgh) WJMB-CD 60.1 NBC American Crimes Innovate Corp.
Charleroi (Pittsburgh) WMVH-CD 26.2 Infomercials Translator of WWLM-CD
Philadelphia WCAU 10.3 NBC NBC Owned Television Stations May 2020
Uniontown WWKH-CD 35.2 Infomercials Innovate Corp.
Washington (Pittsburgh) WWLM-CD 20.2
Puerto Rico
San Juan WKAQ-TV 2.4 Telemundo Telemundo Station Group Coming soon

Rhode Island

Providence WYCN-LD 8.4 Telemundo Telemundo Station Group June 30, 2020
South Carolina
Charleston WBSE-LD 20.5 Jewelry Television Innovate Corp.
Florence W33DN-D 16.2 Outlaw

Tennessee

Jackson WYJJ-LD 27.6 Court TV Innovate Corp.
Memphis KPMF-LD 26.1 NBC American Crimes

Texas

Amarillo KLKW-LD 22.5 Estrella TV Innovate Corp.
Austin KVAT-LD 17.9 Visión Latina
Corpus Christi K21OC-D 54.4
K32OC-D 29.6 NTD America
Dallas/Fort Worth KXAS-TV 5.3 NBC NBC Owned Television Stations May 2020
Galveston (Houston) KTMD 47.3 Telemundo Telemundo Station Group
Lubbock KNKC-LD 29.5 Estrella TV Innovate Corp.
Mullin KAXW-LD 35.3 The365
Rio Grande City/Harlingen/McAllen KTLM 40.4 Telemundo Telemundo Station Group May 31, 2020
San Antonio KVDA 60.4 May 2020
Tyler KPKN-LD 33.6 Buzzr Innovate Corp.

Utah

Ogden KULX-CD 10.4 Telemundo Telemundo Station Group Translator of KTMW
Salt Lake City KTMW 20.4 May 2020
KEJT-CD 50.4 Translator of KTMW

Virginia

Richmond WZTD-LD 45.2 Telemundo Telemundo Station Group May 31, 2020

Washington

Pasco K28QK-D 22.1 NBC American Crimes Innovate Corp.
Seattle KUSE-LD 46.6 Visión Latina May 2020
West Virginia
Charleston WOCW-LD 21.6 Salem News Channel Innovate Corp.

Wisconsin

Madison W23BW-D 23.6 Infomercials Innovate Corp.
Milwaukee WTSJ-LD 38.5 Speed Sport 1

See also

References

  1. ^ a b c d Jacobson, Adam (April 29, 2021). "NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch LocStations". Radio & Television Business Report. Archived from the original on September 9, 2024.
  2. ^ "Where To Watch". NBC LX Home. Retrieved 2024-09-09. Watch NBC LX Home over-the-air, on Xfinity, Verizon, Optimum, Spectrum, Cox Cable, and select cable systems across the country, and streaming on The Roku Channel, Samsung TV Plus, Peacock, YouTube TV, Fire TV, Fubo, and Xumo. If your market is listed below and you receive your television signal using an antenna, please rescan to receive NBC LX Home and all your local over-the-air stations.
  3. ^ K. Miller, Mark (2022-08-16). "LX News And 3 NBC Local News Channels Launch On The Roku Channel". TV News Check. Archived from the original on September 9, 2024. Retrieved 2023-02-12.
  4. ^ a b c Lafayette, Jon (June 1, 2020). "NBCU's LX Launches News for Younger Generations". Broadcasting Cable. Future US Inc. Archived from the original on September 9, 2024. Retrieved June 1, 2020 – via nexttv.com.
  5. ^ Perez, Sarah (September 24, 2019). "NBCU launches Lx, a local news network aimed at younger cord cutters". TechCrunch. Retrieved May 15, 2020.
  6. ^ Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020". Variety. Retrieved January 15, 2019.
  7. ^ a b Bouma, Luke (July 17, 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Archived from the original on September 9, 2024. Retrieved September 9, 2024. The network's evolution has been quite notable. Originally, it focused on local news coverage across the United States, even venturing into broadcasting Esports tournaments at one point. However, in August 2023, it shifted gears, abandoning local news and rebranding as NBC LX Home, with a focus on home and lifestyle programming.
  8. ^ a b "TV Schedule for LX Network". tvpassport.com.
  9. ^ a b "LX presents news in an entirely different way with the debut of "LX News" on June 1". nbcuniversal.com. 1 June 2020.
  10. ^ Dillon, Dak (18 January 2023). "LX News adds daily program taking viewers to stories across the country". newscaststudio.com.
  11. ^ "George is Coming to The Rescue!". lx.com.
  12. ^ Hayes, Dade (2023-05-04). "NBCUniversal To Wind Down LX Network". Deadline. Retrieved 2023-05-04.
  13. ^ "Youtube: LX News Forever". YouTube. 30 June 2023.
  14. ^ "Facebook: NBCLX". facebook.com.
  15. ^ "Youtube: LX News". youtube.com.
  16. ^ Bouma, Luke (17 July 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Retrieved 11 August 2024.
  17. ^ "Stations for Network - LX". Rabbitears.info. Archived from the original on February 12, 2023. Retrieved 2023-02-12.
  18. ^ "Network List". RabbitEars.info. Retrieved 2023-02-12.
  19. ^ "Stations for Network - American Crimes". RabbitEars. Retrieved August 20, 2024.
  20. ^ "Where To Watch – LX". 2020-05-28. Archived from the original on 2020-05-28. Retrieved 2023-02-12.
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