Perang burger

Perang burger adalah serangkaian kampanye periklanan persaingan buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger McDonald's, Burger King dan lain-lain di Amerika Serikat.^[1] Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan saham pasar dan saham pikiran dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's.^[2]^[3]

Referensi

^ "McDonald's Corporation". Funding Universe. Diakses tanggal 15 January 2011. A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."
^ Romeo, Peter (1988-12-19). "Brinker: a man with a vision". Nation's Restaurant News. Diarsipkan dari versi asli tanggal 2013-01-13. Diakses tanggal 2008-03-03.
^ Lubow, Arthur (1998-04-19). "Steal This Burger". The New York Times. Diakses tanggal 2007-12-04. Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War

Templat:CKE Restaurants, Inc.

[1] "McDonald's Corporation". Funding Universe. Diakses tanggal 15 January 2011. A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars."

[nrn-brinker-2] Romeo, Peter (1988-12-19). "Brinker: a man with a vision". Nation's Restaurant News. Diarsipkan dari versi asli tanggal 2013-01-13. Diakses tanggal 2008-03-03.

[nyt-steal-3] Lubow, Arthur (1998-04-19). "Steal This Burger". The New York Times. Diakses tanggal 2007-12-04. Fast-food veterans surveying today's cutthroat competition will be reminded of the First Burger War

[1]

[2]

[3]

l b s Wendy's
Tokoh	Dave Thomas Wendy Thomas John T. Schuessler Clara Peller
Produk	Frosty Frescata Bacon Deluxe Baconator Big Classic
Iklan	Where's the beef?
Perusahaan induk	The Wendy's Company
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