Radio industry in Poland - statistics & facts
The Polish radio industry is divided into four segments: nationwide stations, supra-regional stations, local stations, and radio networks. Considering their widespread availability, the first two segments are the most important in terms of advertising campaigns. The nationwide segment includes commercial radio brands RMF FM and Radio ZET. Meanwhile, the supra-regional segment consists of radio stations with a smaller technical stock, owning a few dozen transmitters to reach only residents of selected cities. Some examples of supra-regional radios include Tok FM, available in 23 cities, and RMF Classic, which broadcasts in 21 cities.
Moreover, the daily reach of radio is reflected in its advertising income. In 2023, revenues from radio advertising exceeded 740 million zloty.
For most leading stations, advertising services have provided a steady income, with RMF FM recording the highest revenue in 2023. Radio Zet took second place, and Trójka (Polskie Radio Program III) finished third.
Is radio a powerful media channel?
Radio reaches about two-thirds of the Polish population daily, mainly through FM radio receivers. The radio is most popular among people aged 40 to 59 years old. Consequently, Poles are most likely to listen to the radio in their cars or in the comfort of their homes. With its widespread availability, radio users have regular access to news reports and related content.Moreover, the daily reach of radio is reflected in its advertising income. In 2023, revenues from radio advertising exceeded 740 million zloty.
For most leading stations, advertising services have provided a steady income, with RMF FM recording the highest revenue in 2023. Radio Zet took second place, and Trójka (Polskie Radio Program III) finished third.
