While switching energy supply became popular in the United Kingdom in recent years due to a growth in competition and options available, a recent survey found that the share of
in the previous 12 months dropped from over one-third of the respondents in 2020 to around 10 percent in 2022. Since the end of 2021, the instability of the global energy market and the soaring energy prices exacerbated by the UK’s exit from the European Union have brought the
to record lows.
A decade of highs and lows
Throughout 2021 and 2022, gas and electricity prices soared across Europe. With wholesale prices reaching the government’s regulated tariff cap and suppliers unable to offer attractive deals, the number of switches started to decline at the end of 2021. The number of British households adopting a new
electricity or
gas supplier in 2022 declined by roughly 80 percent over the previous year when more than 600,000 energy customers overall switched their energy suppliers each month.
The rise in prices shrunk profit margins, causing almost 30
energy suppliers to become insolvent in the UK in 2021, which affected more than 2.7 million customers. With the reliability of small suppliers put in check, another switching trend was reversed. Between the end of 2021 and the beginning of 2022,
switches to larger energy suppliers surpassed the switches to smaller suppliers for the first time.
Consumer motivations and concerns
Among customers, the main reasons for both
changing energy suppliers and staying with the old ones were economic. Increasing energy costs and the possibility that the new supplier might become bankrupt were customers’
main perceived risks when switching suppliers in Great Britain, according to a survey conducted at the end of 2022. However, almost half of the respondents to the survey thought there was no cheaper energy deal that was worth switching suppliers for at the moment. The annual
domestic energy bill for energy supplied at the cheapest tariff on the market was indeed only 100 British pounds sterling less expensive than the standard variable tariff – with prices just below the Energy Price Guarantee cap of 2,500 British pounds sterling.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.