Radio industry in Europe - statistics & facts
Radio is one of the most used and powerful medias with a revenue of 3.5 billion euros in Germany in 2017. A survey in 2016 showed that about 47 percent of Europeans listened to the radio on an almost daily basis. Another survey in 2016 showed that about 65 percent of the respondents in Germany and Ireland listened to the radio every day. In Spain, people preferred listening to the radio while in the car. In Norway about 40 percent of individuals aged 60 years and older stated that the use of radio was very important for them.
With fake news and trust in the media being an important issue, the radio industry is not immune to criticism or appreciation. A study conducted in Belgium shows the different levels of trust people have in radio and television: in 2015 about 63 percent of individuals trusted the radio, compared to 58 percent that trusted television. In Europe the Nordics trust the radio more than Southern countries. For instance in Sweden and Finland, 82 percent of people trusted the radio in 2016.
As online media has become increasingly important, the radio industry has had to adapt to the new trend. In 2016, about 30 percent of Millennials listened to the radio using mobile phones and about 48.2 percent of Spanish people in 2014 admitted to listening to the radio online as they could listen to it when and where they wanted.
With fake news and trust in the media being an important issue, the radio industry is not immune to criticism or appreciation. A study conducted in Belgium shows the different levels of trust people have in radio and television: in 2015 about 63 percent of individuals trusted the radio, compared to 58 percent that trusted television. In Europe the Nordics trust the radio more than Southern countries. For instance in Sweden and Finland, 82 percent of people trusted the radio in 2016.
As online media has become increasingly important, the radio industry has had to adapt to the new trend. In 2016, about 30 percent of Millennials listened to the radio using mobile phones and about 48.2 percent of Spanish people in 2014 admitted to listening to the radio online as they could listen to it when and where they wanted.
