Given Marriott International’s large portfolio of properties, it comes as no surprise that the hotel brand accounted for over 8.7 thousand hotels across the globe in 2023. The
has more than doubled over the past decade. Many of these properties are based outside of the company’s home nation of the United States. This is partly due to the acquisitions of Canadian chain Delta Hotels and American chain Starwood Hotels and Resorts in the years 2015 and 2016, respectively. Despite this global expansion, North America remained the
as of 2023. Europe, meanwhile, had the second-highest number of properties.
Is Marriott one of the leading global hotel companies?
Alongside its number of properties, revenue and profitability help determine a hotel company’s position in the global accommodation industry. Forbes’ "Global 2000" list of the largest companies worldwide found that Marriott had the highest sales revenue of any of the
hotel companies in the Global 2000 ranking in 2023. Marriott generated approximately 22.2 billion U.S. dollars in sales that year, outranking competitors like Galaxy Entertainment Group, Hilton Worldwide Holdings, and gambling and resort chain MGM Resorts International.
Meanwhile, Marriott International’s key performance indicators (KPIs) such as
average daily rate (ADR),
revenue per available room (RevPAR), and
occupancy rate have all seen growth after deep declines during the coronavirus (COVID-19) pandemic.
What do consumers think of Marriott?
In Marriott’s biggest market, North America, the company has been featured in the American Customer Satisfaction Index (ACSI) for over a decade. The ACSI scores on a 0-100 scale at the national level with 100 being the highest and best possible score. Marriott International had the
highest ACSI score of any hotel company, tied with competitor Hyatt. Both Marriott and Hyatt received an ACSI score of 80 in 2023, which was five points higher than the average
ACSI score for hotels that year. Along with the company’s high ACSI score, Marriott placed fifth in a 2023 ranking of the
leading hotel brands by brand awareness in the United States. Marriott’s brand awareness reached 81 percent that year compared to Hilton’s 83 percent. Holiday Inn, meanwhile, had the highest brand awareness of any hotel company in the U.S. that year.
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