Advertising: market data & analysis

The Advertising market is thriving globally, propelled by shifting customer preferences, emerging trends, local dynamics, and macroeconomic factors. Customers worldwide are increasingly favoring digital advertising platforms like social media, online videos, and mobile ads due to the widespread adoption of smartphones and internet connectivity. They seek personalized ads tailored to their needs, driving the rise of programmatic advertising, which utilizes data analytics for targeted messaging.

Influencer marketing is a dominant trend, with brands leveraging social media influencers to reach younger demographics who trust influencer recommendations. Native advertising, seamlessly integrated into online content, is gaining popularity, especially in the face of declining traditional ad revenues in the online publishing sector.

Ad spending in the Advertising market worldwide is forecasted to reach US$1,084.00bn in 2024. When considering global figures, the United States leads with ad spending projected at US$420bn in 2024. In the Advertising market, 78% of total ad spending will come from digital sources in 2028. In the worldwide Advertising market, digital platforms like Facebook and Google dominate ad spending, reshaping traditional media landscapes globally.

Advertising overview

• Management summary
• Key takeaways
• Market numbers
• Average ad spending per user
• Distribution by device type
• Key players
• Deep dives

Markets

• Search Advertising
• Banner Advertising
• TV and Video Advertising
• Classifieds
• Social Media Advertising
• Audio Advertising
• In-app Advertising
• Influencer Advertising
• Out-of-Home Advertising
• Print Advertising
• Direct Messaging Advertising

Advertising overview

• Global Advertising revenue by market
• Advertising revenue by region
• Distribution by device type, method, and industry
• Key players in the Advertising market

For the markets

• Global market sizes and growth rate
• Revenues by region
• Revenue per user by region
• Brand shares
• Deep dives