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In 2024, Brazil was the sixth Latin American country where buying a Big Mac was the most expensive. The so-called Big Mac index is regarded as an indicator for the purchasing power of an economy. The average price for a Big Mac burger in Brazil was estimated at 4.81 U.S. dollars in January 2024, an increase in price in comparison to the previous year. In the past decade, the Big Mac index in Brazil went below the four dollar threshold in January 2016.

Big Mac Index

The Bic Mac index has been published annually by The Economist since 1986 and is rated as a simplified indicator of a country’s individual purchasing power. As many countries have different currencies, the standardized Big Mac prices are calculated by converting the average national Big Mac prices with the latest exchange rate to U.S. dollars.

The Big Mac, as the top-selling McDonald’s burger, is used for comparison because it is available in almost every country and manufactured in a standardized size, composition and quality. McDonald’s is a worldwide operating fast food restaurant chain with headquarters in Oak Brook, Illinois. In Latin America, McDonald's largest franchisee is Arcos Dorados Holdings, with headquarters in Montevideo, Uruguay.

Prices for a Big Mac in Brazil from 2010 to 2024 (in U.S. dollars)

Characteristic	Average price in U.S. dollars
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Release date

January 2024

More information

Region

Brazil, Central and South America

Survey time period

2010 to 2024*

Supplementary notes

* As of January of each year, except from 2011 (price as of July).
The Big Mac index is a way of measuring Purchasing Power Parity (PPP) between different countries. By diverting the average national Big Mac prices to U.S. dollars, the same goods can be informally compared. The Big Mac can also be a good indicator for the individual purchasing power of an economy since it exists worldwide in standard size, composition and quality.
Values have been rounded.

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