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Link to original content: http://fr.statista.com/statistics/828393/india-total-tv-viewership-by-market/
India: total TV viewership by market 2023 | Statista

Total television viewership in India, by market 2023

Published by
Tanushree Basuroy,
Apr 5, 2024

The overall television viewership across India amounted to 1.5 trillion impressions in 2023. The Hindi-speaking market continued to be the main contributor, with over 950 billion impressions. However, television viewership across all markets in the country has declined since 2020. Besides the coronavirus pandemic, factors such as increasing streaming activity and consumers switching from pay TV to CTV have played a role in changing linear TV viewing habits in India.

Overall television viewership across India in 2023, by market (in billion impressions)

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Release date

March 2024

Region

India

Survey time period

Week 1 to 52 in 2023

Age group

2 years and older

Supplementary notes

Values have been rounded.

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