Leading smartphone market share in India 2023, by model

In July 2023, Realme's C53 was the best-selling smartphone on the Indian market with a share of four percent. This was followed by Samsung's Galaxy A14 G5, two Vivo models, and OnePlus Nord CE 3 Lite 5G, all with three percent market share.

Android market

India was the second largest market for android smartphones. With 70.95 percent of the market being penetrated by smartphones, the south Asian country has significant room for growth. Realme has a great potential for growth as it has been marketed as a youth centric smartphone with great quality at an affordable price. Realme has planned to bring new lifestyle products other than just smartphones. As the country has rolled out 5G services by the end of 2022, companies started to offering their first 5G phones in India.

Common activities on smartphones

With affordable and cheap smartphones, India’s data consumption was the highest in the world. The data usage per smartphone was at an average of 25 GB per month, according to a report by Ericsson. Data was mainly used for video calls followed by scanning QR codes and using mobile payment apps that increased the mobile data traffic.