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Link to original content: http://fr.statista.com/statistics/690082/small-businesses-social-media-marketing-goals-usa/
U.S. businesses: social media marketing goals 2021 | Statista

Social media marketing goals of U.S. businesses 2021

Published by Statista Research Department, May 30, 2023
During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by 58 percent of respondents. Community engagement ranked second, mentioned by 41 percent of interviewees.

Leading social media marketing goals according to marketers in the United States as of April 2021

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Release date

June 2021

Region

United States

Survey time period

March 30 and April 6, 2021

Number of respondents

1,001 respondents

Special properties

among marketers

Method of interview

Online survey

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Overview

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Market leaders

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Usage

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Effectiveness & metrics

5

Consumers

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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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