In 2023, the camera and social media company Snap Inc reported advertising costs of 24.9 million U.S. dollars, down from 42.7 million U.S. dollars in 2022, a decrease in advertising expenditure of over 70 percent within one year.
Annual advertising expenditure of Snap from 2015 to 2023
(in million U.S. dollars)
The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Snap Inc.. (February 7, 2024). Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars)." Chart. February 7, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2024). Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/ (last visited November 22, 2024)
Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph], Snap Inc., February 7, 2024. [Online]. Available: https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
