Sportswear company Puma has increased its research and development expenditure considerably since 2013. 2023 was a heavy investment year in which the company spent some 89 billion euros on R&D.
What is the role of research and development?
As of December 2023, Puma had over 18,600 employees worldwide, of which roughly 1,400 were employed in the field of research and development/product management. In a sportswear market that is constantly changing, Puma’s research and development team is responsible for providing insights into product design and new technologies. The team performs a variety of tasks, which range from scientific studies to simple customer surveys.
Puma making progress in key regions
Puma generated over eight and a half billion euros from worldwide sales of its footwear, apparel, and accessories in 2023. The company divides its sales into three geographic regions: the Americas, Asia/Pacific, and the EMEA region (Europe, the Middle East, and Africa). At abpit 40 percent, the EMEA region accounted for the largest share of sales that year. While it is Puma's smallest region, sales in the Asia/Pacific region have grown considerably over the years, increasing by some 970 million euros between 2017 and 2023.
Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023
(in million euros)
Year
R&D expenditure in million euros
2023
89
2022
82.2
2021
61.7
2020
56.6
2019
61.7
2018
54
2017
53.4
2016
52
2015
56.7
2014
46.2
2013
47.9
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Puma. (February 27, 2024). Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023 (in million euros) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/
Puma. "Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023 (in million euros)." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/
Puma. (2024). Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023 (in million euros). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/
Puma. "Research and Development (R&d) Expenditure of Puma Worldwide from 2013 to 2023 (in Million Euros)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/
Puma, Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023 (in million euros) Statista, https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/ (last visited November 22, 2024)
Research and development (R&D) expenditure of Puma worldwide from 2013 to 2023 (in million euros) [Graph], Puma, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/432015/global-randd-expenditure-of-puma/
