As of 2024, Apple was ranked as the most valuable U.S. brand, with a brand value of nearly 516.6 billion U.S. dollars. Tech giants Microsoft and Google followed with 340.44 and 333.44 billion dollars, respectively.
What is brand value?
Brand value, not to be mistaken for brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. Strong brands influence customer choice and create loyalty. In 2024, U.S. brands dominated the ranking of the most valuable brands worldwide.
Brand loyalty of Apple
Apple is renowned for its well-designed products and strong brand loyalty. Because of this brand loyalty, when a new product is launched, demand for the company's products results in long queues outside the stores, despite the prices of the products or competition from other brands. This is the key to Apple's success. As a result, Apple’s annual global revenue has experienced remarkable growth over the years, amounting to over 383 billion dollars in 2023.
Leading U.S. brands worldwide in 2024, by brand value
(in million U.S. dollars)
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Brand Finance. (April 3, 2024). Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/
Brand Finance. "Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars)." Chart. April 3, 2024. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/
Brand Finance. (2024). Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/
Brand Finance. "Leading U.S. Brands Worldwide in 2024, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/
Brand Finance, Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/ (last visited November 26, 2024)
Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars) [Graph], Brand Finance, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/291877/leading-20-us-brands-by-brand-value/