Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowApple: Mac sales worldwide 2002-2018
Sales of the Mac computers amounted to 18.21 million units in Apple’s 2018 fiscal year. The Mac sales peaked in 2015 at 20.59 million units; overall, unit shipments of Apple’s personal computer have remained relatively stable in the last few years.
Macintosh
The Macintosh, which has been branded as Mac since 1998, is a family of personal computers designed by the tech giant Apple. As the first mass-market personal computer, the Mac was a revolutionary product that helped to establish Apple’s standing in the tech industry and had been the company’s major focus in the first three decades since its foundation in 1976. In 2007, the founding father and then CEO Steve Jobs announced Apple’s business shift from computers to consumer electronics, alongside the introduction of the iPhone. In the second quarter of Apple’s 2019 fiscal year, Mac sales amounted to 5.51 billion U.S. dollars and made up 9.5 percent of the company’s revenue, whereas iPhone sales contributed to 53.52 percent of the overall sales.
Standing in PC market
Despite having a market share of just around seven percent in the global PC market, over the years the Mac has accumulated a faithful following. Adored for its design, quality and user-friendly operating system, the Mac’s standing in the PC market remains firm, notwithstanding its high price tag.
Macintosh
The Macintosh, which has been branded as Mac since 1998, is a family of personal computers designed by the tech giant Apple. As the first mass-market personal computer, the Mac was a revolutionary product that helped to establish Apple’s standing in the tech industry and had been the company’s major focus in the first three decades since its foundation in 1976. In 2007, the founding father and then CEO Steve Jobs announced Apple’s business shift from computers to consumer electronics, alongside the introduction of the iPhone. In the second quarter of Apple’s 2019 fiscal year, Mac sales amounted to 5.51 billion U.S. dollars and made up 9.5 percent of the company’s revenue, whereas iPhone sales contributed to 53.52 percent of the overall sales.
Standing in PC market
Despite having a market share of just around seven percent in the global PC market, over the years the Mac has accumulated a faithful following. Adored for its design, quality and user-friendly operating system, the Mac’s standing in the PC market remains firm, notwithstanding its high price tag.
