Most valuable Italian brands 2024
In 2024, Gucci was the most valuable Italian brand, with a brand value of 13.9 billion euros. Generali and Enel followed with brand values of 10.8 and 10.4 billion euros.
A global luxury fashion house: Gucci
Established in 1921, Florence-based Italian luxury fashion house, Gucci, ranked fourth among the most valuable luxury brands worldwide in 2023 trailing behind its long-time competitors Louis Vuitton, Hermès and Chanel. As of 2023, the luxury brand was the largest brand owned by the Kering Group in terms of revenue, its parent company. That year, the Gucci brand generated roughly 9.87 billion euros. This accounted for more than half of Kering's total annual revenue.
Ente Nazionale Idrocarburi
Eni is the acronym for “Ente Nazionale Idrocarburi”, a brand established by a 1953 Italian law as a state-run company. Over time, Eni S.p.A. evolved into one of the largest energy companies worldwide. As of 2023, Eni S.p.A. ranked among the leading oil and gas companies worldwide based on revenue. Furthermore, the major oil and gas company's number of employees amounted to approximately 33 thousand in 2023.
A global luxury fashion house: Gucci
Established in 1921, Florence-based Italian luxury fashion house, Gucci, ranked fourth among the most valuable luxury brands worldwide in 2023 trailing behind its long-time competitors Louis Vuitton, Hermès and Chanel. As of 2023, the luxury brand was the largest brand owned by the Kering Group in terms of revenue, its parent company. That year, the Gucci brand generated roughly 9.87 billion euros. This accounted for more than half of Kering's total annual revenue.
Ente Nazionale Idrocarburi
Eni is the acronym for “Ente Nazionale Idrocarburi”, a brand established by a 1953 Italian law as a state-run company. Over time, Eni S.p.A. evolved into one of the largest energy companies worldwide. As of 2023, Eni S.p.A. ranked among the leading oil and gas companies worldwide based on revenue. Furthermore, the major oil and gas company's number of employees amounted to approximately 33 thousand in 2023.
