Most popular Apple App Store categories 2024
As of the second quarter of 2024, gaming apps were the most popular category available in the Apple App Store, making up a share of approximately 12 percent of all iOS apps in hosted in the platform. Business apps were the second-most popular category in the Apple App Store with a share of 10.11 percent of active apps being apps in this category. Utilities apps were the third most popular iOS app category, accounting for a total of over 9.73 percent of active apps.
iOS apps in the Apple App Store
As nowadays it is inconceivable to imagine smartphones without the abundance of mobile applications, the number of available iOS mobile apps distributed via the Apple App Store has consistently grown, reaching the peak of 2.2 million available apps during the first quarter of 2021. As of the beginning of 2022, the highest-ranking mobile apps on the results page of the Apple App Store had an average of 31.7 thousand reviews, and received an average rating of 3.35 stars.
Mobile gaming on the Apple App Store
Gaming apps are the most popular apps based on availability and often rank as the most downloaded and highest-grossing apps. In 2024, The Honor of Kings was the top grossing gaming app, grossing more than nine million U.S. dollars worldwide. The average price for a gaming app is about 47 cents, while the average app price is just under one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases, and paid apps with in-app purchases. Gaming apps, which frequently generate revenue through in-game item purchases, were the top-grossing category on the Apple App Store, generating almost 52 billion U.S. dollars from global users in 2021.
