Share of Puma's consolidated sales worldwide in 2023, by product category

Footwear sales accounted for more than half of Puma’s sales in 2023, the largest share of the sportswear company’s three product segments. Regarded as Puma’s most important sector, sales of footwear exceeded four and a half billion euros that year.

How much did each product segment generate?

Puma generated over eight and a half billion euros from global sales of footwear, apparel, and accessories in 2023. Footwear sales have increased by more than three billion euros since 2014, during which time the sales share of this segment has edged to more 50 percent. Sales of Puma apparelalso increased considerably in recent years, amounting to nearly 2.9 billion euros in 2022 and 2.76 billion in 2023. Lastly, sales of accessories continued to rise, but the 15 percent share shows that it remains Puma's smallest business segment.

Partnerships prove profitable for Puma

Puma – the third-largest athletic company worldwide – continued to strengthen its position in the sportswear market by partnering with teams and athletes that raised the profile of the brand at sporting events throughout the year. Over the years, Puma also secured several partnerships with celebrities, such as Rihanna, Kylie Jenner, and Big Sean.