This statistic gives information on the most common reasons for organizations in the United States to use social media for recruiting as of December 2015. During the survey period, 82 percent of respondents stated that the most important reason for their organization to utilize social media recruiting was reaching passive job candidates.
Reasons for organizations in the United States to use social media for recruiting as of December 2015
Characteristic
Share of respondents
Recruit passive job candidates who might not otherwise apply or be contacted by the organization
82%
Increase employer brand and recognition
77%
Target job candidates with a very specific set of skills
71%
Allow potential job candidates to easily contact the organization about employment
64%
Target a specific job level to recruit or contact (e.g. entry level, managers, executives)
61%
Less expensive than other methods of recruiting job candidates
55%
Identify potential job candidates in other geographic regions
53%
Target a specific geographic region in which to recruit job candidates
51%
More qualified job candidates relative to the amount of time and effort invested
44%
Effectively disseminate job- and organization-related information
43%
Create an online community focused on organization
36%
Large quantity of job candidates relative to the amount of time and effort invested
34%
Target traditionally underrepresented people groups (e.g. women, minorities, veterans, people with disabilities)
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SHRM. (January 7, 2016). Reasons for organizations in the United States to use social media for recruiting as of December 2015 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/
SHRM. "Reasons for organizations in the United States to use social media for recruiting as of December 2015." Chart. January 7, 2016. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/
SHRM. (2016). Reasons for organizations in the United States to use social media for recruiting as of December 2015. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/
SHRM. "Reasons for Organizations in The United States to Use Social Media for Recruiting as of December 2015." Statista, Statista Inc., 7 Jan 2016, https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/
SHRM, Reasons for organizations in the United States to use social media for recruiting as of December 2015 Statista, https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/ (last visited November 26, 2024)
Reasons for organizations in the United States to use social media for recruiting as of December 2015 [Graph], SHRM, January 7, 2016. [Online]. Available: https://www.statista.com/statistics/253412/social-media-utilization-by-recruiting-professionals/
