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Link to original content: http://fr.statista.com/statistics/1483521/change-engagement-instagram-by-format/
Instagram engagement change by interaction 2024 | Statista

Instagram change in engagement 2023-2024, by type of interaction

Published by
Stacy Jo Dixon,
Aug 5, 2024

Between 2023 and 2024, impressions on Instagram posts increased by 5.5 percent, while interactions on posts increased by 0.86 percent. Overall engagement rose by 4.3 percent between 2023 and 2024. For Instagram reels, engagement grew by 0.84 percent, year-over-year.

Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction

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Release date

2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

353,670 Instagram accounts, 15,365,25 Instagram posts

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Statistics on " Instagram advertising and marketing "

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Overview

4

Competitors

4

Usage

5

Metrics

5

Successful brands

3

Influencers

6

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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