A 2023 global survey examined which technologies were expected to have the biggest impact on online travel agencies (OTAs) over the next 12 months. Data analytics and machine learning were the technologies expected to have the biggest impact on OTAs in the coming year, with 44 and 43 percent of respondents, respectively, stating that this was the case.
Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023
senior leaders of online travel agencies that are involved in technology investment decision-making
Supplementary notes
The source specifies that around half of respondents were from regional online travel agencies with revenue of less than 100 million U.S. dollars.
The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.
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Amadeus. (April 8, 2024). Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. "Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023." Chart. April 8, 2024. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. (2024). Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus. "Technologies Expected to Make The Biggest Impact for Online Travel Agencies (Otas) Worldwide in The next 12 Months as of 4th Quarter 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
Amadeus, Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/ (last visited November 26, 2024)
Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023 [Graph], Amadeus, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1464404/technologies-biggest-impact-otas-worldwide/
