As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in the United States, both among women and men, with 77.7 and 77 percent, respectively. On average, YouTube advertising reached 77.4 percent of U.S. adults.
Reach of social media advertising in the United States as of January 2024, by platform and gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in the United States as of January 2024, by platform and gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in the United States as of January 2024, by platform and gender." Chart. February 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in the United States as of January 2024, by platform and gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in The United States as of January 2024, by Platform and Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in the United States as of January 2024, by platform and gender Statista, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/ (last visited November 22, 2024)
Reach of social media advertising in the United States as of January 2024, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
