During a 2023 survey, 56.5 percent of responding app users stated that they had at least once downloaded an app that was recommended in an in-app ad displayed in an application they were using. On the other hand, 42.6 percent said they had at least once bought something after clicking on an in-app ad.
In-app advertising effectiveness worldwide as of May 2023
Characteristic
Have you ever ended up buying something after clicking on an in-app ad?
Have you ever downloaded an app as it was recommended in an in-app ad displayed on any other application you were using?
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GoodFirms. (September 7, 2023). In-app advertising effectiveness worldwide as of May 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. "In-app advertising effectiveness worldwide as of May 2023." Chart. September 7, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. (2023). In-app advertising effectiveness worldwide as of May 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. "In-app Advertising Effectiveness Worldwide as of May 2023." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/
GoodFirms, In-app advertising effectiveness worldwide as of May 2023 Statista, https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/ (last visited November 25, 2024)
In-app advertising effectiveness worldwide as of May 2023 [Graph], GoodFirms, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1412257/in-app-advertising-effectiveness/