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Link to original content: http://fr.statista.com/statistics/1412247/in-app-ad-types/
Most popular in-app ad types 2023 | Statista

Most popular in-app advertising types worldwide 2022

Published by Statista Research Department, Sep 14, 2023
During a 2023 survey, 18.6 percent of responding app users stated that they remembered encountering reward video ads that prompted them to either buy something or watch an ad video to unlock a level or prize. The most popular ad type were instream ads that appeared in between a video but allowed skipping the ad after a few seconds, mentioned by 85.2 percent of respondents.

In-app advertising types encountered most often by app users worldwide as of May 2023

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Sources

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Release date

May 2023

Region

Worldwide

Survey time period

as of May 2023

Number of respondents

660 respondents

Special properties

among app users and marketers

Supplementary notes

The source does not provide information about the date of survey. The date provided is the publication date.

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Topics

In-app advertisingMobile app usageMobile app monetizationMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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