U.S. TikTok users leading activities on the app 2023, by gender
According to a January 2023 study of iOS users in the United States, 86 percent of women on TikTok reported liking a video they watched, while 79 percent of men reported doing the same as of the examined period. Around the same amount of men and women watched live-streamed videos, approximately 63 and 64 percent, respectively. More women than men sent a direct message to other users on the platform, with 40 percent of women reporting doing so as of January 2023.
