U.S. TikTok users share of time spent on social media apps 2023
As of February 2023, TikTok users in the United States spent 32 percent of the time they dedicated to social media engagement with the popular short-video platform. Meta-owned Facebook and Instagram commanded 20 percent of the online social time of TikTok users in the U.S., respectively. In comparison, the YouTube mobile app kept users engaged for 15 percent of all the time they chose to dedicate to social media.
