According to a survey conducted among consumers in the United States in January 2023, Facebook Messenger was the platform with the highest awareness among respondents, as well as the social media app consumers reported wanting to download in the following 90 days. Facebook followed, with an awareness and download intent of approximately 12.7 percent. Photo-sharing and social media app BeReal presented an awareness and download intent of approximately 1.4 percent.
Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023
The source defines "brand power" as the share of consumers "interested in the category that are aware of the app and also expressed an interest in installing the app over the next 90 days."
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Digital Turbine. (February 1, 2023). Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. "Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023." Chart. February 1, 2023. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. (2023). Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. "Share of Mobile Consumers in The United States Who Are Aware of Selected Social Networks and Would Download Their Mobile App in January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine, Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 Statista, https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/ (last visited November 26, 2024)
Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1372829/awareness-download-intent-social-media-apps-us/
