Leading healthcare brands Middle East 2023, by brand value

In 2023, eight of the Middle East’s top healthcare brands had a brand value of at least 150 million U.S. dollars each. King Faisal Specialist Hospital and Research Center (KFSH&RC) in Saudi Arabia was the leading healthcare brand in the region, valued at more than one billion U.S. dollars. Nahdi, which was the third largest healthcare brand in terms of value, was also the leading health and pharmaceutical retailer in the Middle East and Africa in terms of revenue and is expected to maintain this lead in the coming years.

Healthcare brands in the Middle East

These healthcare brands serve a wide range of consumer and patient needs. Nahdi and Al Dawaa are pharmaceutical retailers, whereas KFSH&RC and Dallah Health both operate healthcare facilities and academic research centers. Additionally, Dallah Health also provides pharmaceutical distribution and logistics, having one of the highest market capitalizations of healthcare brands in Saudi Arabia following Dr. Sulaiman Al Habib Medical Services Group and Mouwasat Medical Services Company. More than 85 percent of Mouwasat’s revenue of 2.3 billion U.S. dollars in 2022 was from medical services, while the remaining was from pharmaceuticals.

Health market in the Middle East

The healthcare industry in the Middle East is rapidly growing. Consumer healthcare spending in the United Arab Emirates, one of the region’s largest economies, is expected to witness consistent growth, surpassing 14 billion U.S. dollars by 2029. Other nations in the region are forecast to record similar growth in consumer spending on healthcare. Consumer health sales in Saudi Arabia has already surpassed seven percent of its e-commerce market in recent years. In addition to traditional health services and products, there has been a rise in digital healthcare in the Gulf Cooperation Council countries, with Saudi Arabia leading the region in revenue.