Among internet users in the United States, Facebook Messenger is the most well-known messenger service, with 91 percent recognizing them. Places two and three in this ranking go to Snapchat and FaceTime.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading messenger services ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 15, 2023). Leading messenger services ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/
Statista. "Leading messenger services ranked by brand awareness in the United States in 2023." Chart. June 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/
Statista. (2023). Leading messenger services ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/
Statista. "Leading Messenger Services Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/
Statista, Leading messenger services ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/ (last visited November 22, 2024)
Leading messenger services ranked by brand awareness in the United States in 2023 [Graph], Statista, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1328719/most-well-known-messenger-services-in-the-united-states/
