As of January 2023, the Philippines had the highest Facebook Messenger ad reach in the Asia-Pacific region, at 78 percent of the adult population. Vietnam followed with an ad reach rate of around 73.8 percent. In comparison, Facebook Messenger advertising in Australia had a reach of 2.4 percent among the population aged 18 years and over, a reach level attributable to some Messenger ad formats currently being unavailable in the country.
Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
* Some Messenger ad formats are currently unavailable in Australia, which may impact reach value.
The source states the following: Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use mid point of published ranges.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Meltwater, & DataReportal. (January 31, 2024). Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, und Meltwater, und DataReportal. "Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, Meltwater, DataReportal. (2024). Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, and Meltwater, and DataReportal. "Facebook Messenger Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social & Meltwater & DataReportal, Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/ (last visited November 22, 2024)
Facebook Messenger advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], We Are Social, & Meltwater, & DataReportal, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
