The lion's share of short-form video content consumed in India in 2022 was in Indian languages other than English and Hindi. In fact, Hindi and regional language content accounted for 85 percent of short form video consumption that year. The government imposed ban on Tik Tok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.
Share of short-form videos consumed in India from 2019 to 2022, by language
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY. (May 3, 2023). Share of short-form videos consumed in India from 2019 to 2022, by language [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of short-form videos consumed in India from 2019 to 2022, by language." Chart. May 3, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. (2023). Share of short-form videos consumed in India from 2019 to 2022, by language. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of Short-form Videos Consumed in India from 2019 to 2022, by Language." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY, Share of short-form videos consumed in India from 2019 to 2022, by language Statista, https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/ (last visited November 22, 2024)
Share of short-form videos consumed in India from 2019 to 2022, by language [Graph], EY, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
