Google dominated the web analytics industry in 2023, with three of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over 30 percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately 27 and 17 percent, respectively. When all three technologies were combined, Google maintained more than 70 percent of the total market share.
Market share of leading web analytics technologies worldwide in 2023
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Datanyze. (November 27, 2023). Market share of leading web analytics technologies worldwide in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. "Market share of leading web analytics technologies worldwide in 2023." Chart. November 27, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. (2023). Market share of leading web analytics technologies worldwide in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. "Market Share of Leading Web Analytics Technologies Worldwide in 2023." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze, Market share of leading web analytics technologies worldwide in 2023 Statista, https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/ (last visited November 22, 2024)
Market share of leading web analytics technologies worldwide in 2023 [Graph], Datanyze, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/