In 2018, the market size of China's television advertising decreased to 21.22 billion U.S. dollars, representing a drop of 10.5 percent compared to the previous year. By 2024, this figure was projected to be further down to 11.57 billion U.S. dollars, which is in line with global trends.
Market size of television advertising in China from 2012 to 2018 with a forecast until 2024
(in billion U.S. dollars)
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GroupM. (December 12, 2019). Market size of television advertising in China from 2012 to 2018 with a forecast until 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1092714/china-television-advertising-market-size/
GroupM. "Market size of television advertising in China from 2012 to 2018 with a forecast until 2024 (in billion U.S. dollars)." Chart. December 12, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1092714/china-television-advertising-market-size/
GroupM. (2019). Market size of television advertising in China from 2012 to 2018 with a forecast until 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1092714/china-television-advertising-market-size/
GroupM. "Market Size of Television Advertising in China from 2012 to 2018 with a Forecast until 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1092714/china-television-advertising-market-size/
GroupM, Market size of television advertising in China from 2012 to 2018 with a forecast until 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1092714/china-television-advertising-market-size/ (last visited November 22, 2024)
Market size of television advertising in China from 2012 to 2018 with a forecast until 2024 (in billion U.S. dollars) [Graph], GroupM, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1092714/china-television-advertising-market-size/
