In 2022, Head & Shoulders was at the top of the list of leading health and beauty brands in Peru, with 32 million Consumer Reach Points (CRPs), followed by Colgate, with 31 million CRPs. Colgate was also the most popular health and beauty brand in all of Latin America that year.
Leading health and beauty brands in Peru in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading health and beauty brands in Peru in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 30, 2024, from https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Peru in 2022 (in million Consumer Reach Points)." Chart. August 4, 2023. Statista. Accessed November 30, 2024. https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/
Kantar Worldpanel. (2023). Leading health and beauty brands in Peru in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 30, 2024. https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Peru in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Peru in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/ (last visited November 30, 2024)
Leading health and beauty brands in Peru in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1068588/most-popular-health-beauty-brands-in-peru-by-reach/
