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How high is the brand awareness of X (Twitter) in the UK?
When it comes to social media users, brand awareness of X (Twitter) is at 84 % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is X (Twitter) in the UK?
In total, 30 % of UK social media users say they like X (Twitter).

What is the usage share of X (Twitter) in the UK?
All in all, 34 % of social media users in the UK use X (Twitter).

How loyal are the users of X (Twitter)?
Around 30 % of social media users in the UK say they are likely to use X (Twitter) again.

What's the buzz around X (Twitter) in the UK?
In February 2024, about 21 % of UK social media users had heard about X (Twitter) in the media, on social media, or in advertising over the past four weeks.

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X (Twitter) brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024

Characteristic	Share of respondents
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Number of respondents

1,181 respondents

Age group

18-64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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