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Amazon.de leads the Austrian e-commerce market, with e-commerce net sales worth 980.5 million U.S. dollars in 2023. Zalando follows with 363 million U.S. dollars while Ikea ranks third, with 260.7 million U.S. dollars in e-commerce net sales.

Top online stores in Austria in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
amazon.de	980.5
zalando.at	363
ikea.com	260.7
universal.at	212.5
mediamarkt.at	199.3
ottoversand.at	161.8
apple.com	160.2
bestsecret.at	140.1
muenzeoesterreich.at	129.9
xxxlutz.at	126.5

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Release date

April 2024

More information

Region

Austria

Survey time period

2023

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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