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In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest ad spending growthwith 3.53 percent. Contrastingly, Social Media Advertising Desktop is ranked last, with 2.89 percent. Their difference, compared to Social Media Advertising Mobile, lies at 0.64 percentage points.

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Change in social media advertising spending worldwide from 2019 to 2028, by device

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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