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Link to original content: http://es.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/
Global health & beauty e-commerce bounce rate 2023 | Statista

Monthly bounce rate of global online health and beauty shopping 2022-2023

Published by
L. Yltävä,
Nov 23, 2023
Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed time period, the global health and beauty e-commerce industry recorded its highest bounce rate in September 2023 at around 51.6 percent. That month, the global health and beauty sector had the highest bounce rate compared to other e-commerce industries. On average, e-commerce websites had a bounce rate of 38.7 percent. Even in its best month by lowest bounce rate, the health and beauty sector still had a bounce rate of 44.1 percent in November 2022.

Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023

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Release date

November 2023

Region

Worldwide

Survey time period

July 2022 to September 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

7

Consumer behavior

8

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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