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Link to original content: http://en.wiktionary.org/wiki/self-liquidator
self-liquidator - Wiktionary, the free dictionary Jump to content

self-liquidator

From Wiktionary, the free dictionary

English

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Etymology

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From self- +‎ liquidator.

Noun

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self-liquidator (plural self-liquidators)

  1. (marketing) A special offer that covers the promoter's costs despite being presented as a discount.
    • 2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:
      Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
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