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SuperFresh

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SuperFresh
Company typeSubsidiary
IndustrySupermarket
Founded1982 (1982) in Philadelphia, Pennsylvania
Headquarters
Staten Island, New York, U.S.
Number of locations
20
Area served
New Jersey, New York
ParentKey Food

SuperFresh is a supermarket brand owned by Key Food Stores which operates in New York City and its New Jersey suburbs. The company currently operates twenty supermarkets.

The name previously belonged to a chain of stores run by A&P, based largely in the cities and suburbs of Philadelphia, Baltimore, and Washington DC.

History

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A&P ownership (1982–2015)

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A&P and its unionized employees created the supermarket brand in 1982 and converted its Mid-Atlantic region stores to the new name.[1] Employees were offered profit-sharing benefits and given more control over individual stores, allowing the local market to more directly affect a store's offerings.[2]

By 1986, SuperFresh stores were located in the Philadelphia area, Delaware, Maryland, southern New Jersey, Washington, D.C., and northern Virginia.[3][2] SuperFresh stores also operated in Baton Rouge, Louisiana, until 2003, when they were rebranded to A&P's Sav-A-Center banner. In December 1994, A&P Canada converted five locations to low-cost versions of the SuperFresh concept. Another 20 stores were converted in February 1995.[4]

In 2006, A&P acquired six Clemens Family Markets, which were located in Montgomery and Bucks counties in suburban Philadelphia, converting them to the SuperFresh banner.[5]

In 2007, A&P acquired the Pathmark supermarket chain.[6] By June 2008, it announced plans to convert eight of the 13 Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner.[7][8] The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would re-position the Superfresh brand as an upscale banner.[9]

Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former SuperFresh store in Glasgow, Delaware, which had just been converted to the Pathmark Sav-A-Center brand two years prior.[10]

On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, two in Delaware (Dover and Milford), and the only store in Washington, D.C.[11][12] After holding an auction in May, 13 stores were shut down because no buyer was found.[13] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.

On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City, and Wildwood as the only remaining stores in New Jersey.[14]

On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time.[15] Acme Markets acquired 75 A&P, SuperFresh, and Pathmark stores across Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.[16][17] The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or re-bannered as Acme or ShopRite.

Key Food ownership (2016–present)

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In February 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction.[18] On March 11, 2016, Key Food relaunched the SuperFresh brand from their location in Paterson, New Jersey.[19] By June, the company had a store in Bloomfield and on Staten Island.[20]

All Key Food locations in the state were rebranded under the SuperFresh banner in 2017.[21] In July 2021, a SuperFresh opened in North Baldwin on Long Island, replacing the Pathmark that had closed in 2015.[22]

Slogans

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The 1994–2004 Super Fresh logo
  • Doing More for You
  • The great store...just next door!
  • We Built A Proud New Feeling (mid-to-late 1980s; also used by parent chain A&P during this time)
  • We're Fresh... We're Super Fresh
  • We're Fresh Obsessed
  • I Love This Store! (2002–2010)
  • You want lower prices, we hear you. (2010–2011)
  • Better Store, Better Living. (2011–Present)
  • The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)

References

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  1. ^ "Our History". The Great Atlantic & Pacific Tea Company, Inc. Archived from the original on 2014-06-06. Retrieved 2013-09-03.
  2. ^ a b Mayer, Caroline E. (2023-12-29). "Super Fresh Breathes Life Into A&P". Washington Post. ISSN 0190-8286. Retrieved 2024-09-01.
  3. ^ "A&P moves to realign Super Fresh division". Supermarket News. 19 September 1988.
  4. ^ Zwiebach, Elliot (1994-12-12). "A&P CANADA BEGINS STORE CONVERSATIONS". Supermarket News. Retrieved 2024-09-01.
  5. ^ Brubaker, Harold (4 November 2006). "6 Clemens markets get new owner SuperFresh will take over the Montco and Bucks stores, now closed for renovation". The Philadelphia Inquirer. Philly.com. Archived from the original on June 16, 2014. Retrieved 2013-09-03.
  6. ^ "A&P Agrees To Buy Pathmark For $677.3 Million". CNBC. 2007-03-05. Retrieved 2024-09-02.
  7. ^ Boss, Donna (2008-06-30). "A&P Takes Price-Impact to Philly". Supermarket News. Retrieved 2024-09-02.
  8. ^ "A&P to Switch Most Philly SuperFresh Stores to Pathmark Sav-A-Centers". Progressive Grocer. 2008-06-27. Retrieved 2024-09-02.
  9. ^ "The Great Atlantic & Pacific Tea Company Takes Price Impact's Pathmark Sav-A-Center" (Press release). Reuters. 26 June 2008. Archived from the original on 10 June 2015. Retrieved 2013-09-03.
  10. ^ "A&P Looks To Close 32 Stores, Unveils New Management Team, Seeks Re-Org Extension". Best Met. March 2011. Archived from the original on March 15, 2016.
  11. ^ "The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy". The Great Atlantic & Pacific Tea Company. April 13, 2011. Archived from the original on September 20, 2013.
  12. ^ Waters Jr., Ed (2011-05-18). "Super Fresh closings to leave 78 jobless". The Frederick News-Post. Retrieved 2024-09-02.
  13. ^ "Superfresh To Shut Down 13 Md. Stores, Sells 12 - CBS Baltimore". www.cbsnews.com. 2011-05-26. Retrieved 2024-09-02.
  14. ^ Bishop, Chris (November 13, 2012). "Last Super Fresh in county to close in January". Burlington County Times. Retrieved 2024-09-02.
  15. ^ Abrams, Rachel (2015-07-21). "A&P Files for Bankruptcy and Aims to Sell 120 Stores". The New York Times. ISSN 0362-4331. Retrieved 2024-09-02.
  16. ^ "Stop & Shop, Acme to buy A&P stores". Chain Drug Review. 2015-07-21. Retrieved 2024-09-02.
  17. ^ "A&P Stores to Be Sold & Closed: The Complete List". Coupons in the News. 2015-07-21. Retrieved 2024-09-02.
  18. ^ Springer, Jon (9 February 2016). "Key Food acquires SuperFresh banner from A&P". Supermarket News. Retrieved 2 December 2017.
  19. ^ Fagan, Matt (October 25, 2022). "SuperFresh owner plans stores for Clifton, Passaic to compete with larger chains". North Jersey Media Group. Retrieved 2024-09-02.
  20. ^ "Key Food to celebrate NYC SuperFresh debut | Supermarket News". www.supermarketnews.com. June 9, 2016. Retrieved 2024-09-02.
  21. ^ Murtha, Jack (January 20, 2017). "New Brunswick's Key Food Supermarket to Change Name". TAPinto. Retrieved 2024-09-02.
  22. ^ Rodriguez, Cristina Arroyo (2021-07-30). "SuperFresh finally opens its doors to North Baldwin". Herald Community Newspapers. Retrieved 2024-09-02.
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