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Loud (esports)

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LOUD
Short nameLLL
Games
Founded28 February 2019 (2019-02-28)
Based inHeadquarters:
São Paulo
Teams:
Los Angeles (Valorant)
Colors   
Owners
PartnersItaú
Mentos
Samsung
TIM Brasil
oBoticário
Websiteloud.gg

Loud (stylized in all caps) is a Brazilian esports organization with teams competing in Free Fire, League of Legends and Valorant. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world.[1] LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards.[2][3]

History

[edit]

LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho.[4] Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers.[5] Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views.[6]

On October 28, 2022, LOUD announced the digital influencer Iran Ferreira, better known as Luva de Pedreiro, as an ambassador.[7] Before joining LOUD, Iran was already popularly known around the world, especially in the football scene, where he has already received attention from players like Neymar and Cristiano Ronaldo.[8][9][10]

Partnerships and collaborations

[edit]

In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks.[11] In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month.[12]

In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund. This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series.[13]

Current divisions

[edit]

Free Fire

[edit]

LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1.[14][15]

LOUD Free Fire roster
Players Coaches
Handle Name Nationality
Cauan7 Santos, Cauan Brazil
Lost21 Souza, Luan Brazil
Draxx Borges, Victor Brazil
Yago Vinicius, Yago Brazil
Head coach

Marcos "Frois" Frois

Assistant coach(es)

Frank "Frank7" Willian

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 20 April 2024.

League of Legends

[edit]

LOUD's League of Legends team competes in the League of Legends Championship of The Americas (LTA), the top professional league of the game in the Americas, as a partnered team in the South Conference.[16] They were previously members of the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league[17]

On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship.[18] LOUD would win three additional CBLOL splits back-to-back, winning four consecutive titles overall, before falling to RED Canids in the final CBLOL split in 2024.

LOUD League of Legends roster
Players Coaches
Handle Name Nationality
Robo Souza, Leonardo Brazil
Croc Hong-hoon, Park South Korea
Tinowns Sartori, Thiago Brazil
Route Geom-su, Moon South Korea
RedBert Freitas, Ygor Brazil
Head coach

Son "Stardust" Suk-hee

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 07 January 2024.

LOUD Academy League of Legends roster
Players Coaches
Handle Name Nationality
Curty Curty, Pedro Henrique Brazil
Hugato Dias, Hugo Brazil
Anyyy Silva, Ruan Brazil
Sant Santana, Matheus Brazil
Bulecha Adriel, Lucas Brazil
Head coach

Michel "Benchima" Lima

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 07 January 2024.

Valorant

[edit]

LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (lit. 'paNcada and friends'). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament.[19] In 2023, LOUD placed second at LOCK//IN São Paulo after a narrow 3-2 defeat to Fnatic.[20]

LOUD Valorant roster
Players Coaches
Handle Name Nationality
pANcada Luna, Bryan Brazil
Less Basso, Felipe Brazil
tuyZ Andrade, Arthur Brazil
Saadhak Delipetro, Matias Argentina
Cauanzin Pereira, Cauan Brazil
Head coach

Pedro "Peu" Lopes

Assistant coach(es)

Jordan "stk" Nunes

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 07 November 2023.

LOUD GC Valorant roster
Players Coaches
Handle Name Nationality
Tayhuhu Yukimi, Taynah Brazil
M4ndzin - Brazil
waved - Brazil
antG Garcia, Antônia Brazil
lissA Lissa, Giulia Brazil
Head coach

Jonathan "Jhow" Glória

Assistant coach(es)

Bernardo "FLSH" Veloso

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 20 April 2024.

Former divisions

[edit]

Fortnite

[edit]

In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene.[21]

Vainglory

[edit]

In March 2019, LOUD sent a team of Vainglory, representing the SA server to the WESG 2018 World Finals, the team had fr0g, MiniDookie, GwM, JuninhoMP and FalconDorian.[22]

Championships

[edit]

Free Fire

[edit]
Year Name Final Award
2019 FFPL - Season 3 2nd place $2,176
Free Fire World Series 2019 9th place $4,000
2020 Copa América 2020 Champion $15,000
LBFF 2020: Series A - Stage 1 3rd place $4,177
2021 LBFF 2021: Series A - Stage 1 2nd place $15,480
Free Fire World Series 2021 2nd place $250,000
2022 LBFF 2022: Series A - Stage 1 Champion $22,720
Free Fire World Series 2022 7th place $80,000
C.O.P.A. Free Fire 2nd place $0
2023 C.O.P.A. Free Fire 2nd place $9,472
LBFF 2023: Series A - Stage 1 Champion $20,383
Free Fire World Series 2023 7th place $45,000
2023 ESL Snapdragon Pro Series: Challenge Season 2nd place $6,200
ESL Snapdragon Pro Series: Masters Season 4th place $17,000
FFWS Brasil: Stage 1
FFWS Brasil: Stage 2

League of Legends

[edit]
Year CBLOL Mid-Season Invitational World Championship
Games Wins Losses Standings Playoffs
2021 Split 1 18 11 7 4th place Quarterfinals DNQ DNQ
Split 2 18 10 8 5th place Quarterfinals
2022 Split 1 18 10 8 7th place DNQ DNQ Play-In: Round 2
Split 2 18 12 6 4th place Champion
2023 Split 1 18 12 6 2nd place Champion Play-In Stage Play-In: Round 1
Split 2 18 13 5 3rd place Champion
2024 Split 1 18 12 6 2nd place Champion
Split 2 18 10 8 4th place

Valorant

[edit]
Year Valorant Champions Tour Masters Champions
Name Playoffs
2022 BR Stage 1 Challengers Champion 2nd place Champion
BR Stage 2 Challengers Champion Group Stage
2023 LOCK//IN 2nd place Group Stage 3rd place
Americas League Champion
2024 Americas League: KICK-OFF 2nd place 4th place
Americas League: Stage 1
Americas League: Stage 2
Year Game Changers Championship
Name Playoffs
2023 Game Changers Brazil Series 1 2nd place DNQ
Game Changers Brazil Series 2 2nd place
2024 Game Changers Brazil Series 1
Game Changers Brazil Series 2
Game Changers Brazil Series 3

Awards and nominations

[edit]
Year Ceremony Category Result Ref.
2019 Prêmio eSports Brasil Organização do Ano Nominated [23]
2020 Prêmio eSports Brasil Organização do Ano Nominated [24]
2021 Esports Awards Esports Video Production Team of the Year Nominated [25]
Esports Organisation of the Year Nominated
Prêmio eSports Brasil Organização do Ano Nominated [26]
2022 Esports Awards Content Group of the Year Nominated [27]
Esports Organisation of the Year Nominated
Esports Team of the Year Won [28]
Esports Creative Team of the Year Won [29]
The Game Awards 2022 Best Esports Team Won [30]
Prêmio eSports Brasil Organização do Ano Won [31]
2023 Esports Awards Esports Creative Team of the Year Nominated [32]
Content Group of the Year Nominated
Esports Organisation of the Year Nominated [33]
Prêmio eSports Brasil Organização do Ano Won [34]

References

[edit]
  1. ^ "LOUD é o segundo time de esports com mais seguidores na web no mundo". ge (in Brazilian Portuguese). 12 October 2022. Retrieved 2023-01-27.
  2. ^ Lagrange, Solenne (2022-12-14). "The Esports Awards presented by Lexus – 2022 Winners | Esports Awards". Retrieved 2023-01-27.
  3. ^ Plant, Logan (2022-12-09). "The Game Awards 2022 Winners: The Full List". IGN. Retrieved 2023-01-27.
  4. ^ "How LOUD became the biggest esports org you've never heard of". Dexerto. 12 August 2021. Retrieved 2023-01-27.
  5. ^ gameon. "Como a LOUD se tornou uma potência do esport". Terra (in Brazilian Portuguese). Retrieved 2023-01-27.
  6. ^ "Free Fire: LOUD é primeira organização de eSports a bater 1 bilhão em visualizações em canal". ge (in Brazilian Portuguese). 31 May 2020. Retrieved 2023-01-27.
  7. ^ "LOUD anuncia Luva de Pedreiro como embaixador". ge (in Brazilian Portuguese). 28 October 2022. Retrieved 2023-01-27.
  8. ^ "Antes de pausa, Luva de pedreiro encontrou Neymar e encantou CR7 Jr". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
  9. ^ "Luva de Pedreiro recebe recado de Cristiano Ronaldo e agita seguidores". Torcedores - Notícias Esportivas (in Brazilian Portuguese). 2022-10-15. Retrieved 2023-01-27.
  10. ^ "Filho de Cristiano Ronaldo mostra para a família o Luva de Pedreiro; veja". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
  11. ^ Alexandro, Victor (2021-08-12). "Fusion Energy Drink fará live com Babi, Leleo, Vini e Sharinn para divulgar nova embalagem 500ml". GKPB - Geek Publicitário (in Brazilian Portuguese). Retrieved 2023-01-27.
  12. ^ Zambarda, Pedro (2023-01-24). "Com apelo gamer, Burger King e LOUD lançam loja temática na Avenida Paulista". Drops de Jogos (in Brazilian Portuguese). Retrieved 2023-01-27.
  13. ^ Fudge, James (May 6, 2024). "30 Teams Selected for the Esports World Cup Club Support Program". The Esports Advocate. Retrieved May 9, 2024.
  14. ^ "Copa América de Free Fire: LOUD é campeã continental dominando quedas; Corinthians fica em 4º". ge (in Brazilian Portuguese). 11 January 2020. Retrieved 2023-01-27.
  15. ^ "Final da LBFF 2022: LOUD faz história e é campeã inédita". ge (in Brazilian Portuguese). 16 April 2022. Retrieved 2023-01-27.
  16. ^ Fudge, James (31 October 2024). "Teams, Format for League of Legends Championship of The Americas Revealed". The Esports Advocate. Retrieved 9 November 2024.
  17. ^ Kay, Meg (29 September 2022). "Here's every minor region representative at LoL Worlds 2022". Dexerto. Retrieved 1 October 2022.
  18. ^ "CBLOL 2022: Ceos vê elenco da LOUD mais completo e unido do que anteriores". ge (in Brazilian Portuguese). 5 September 2022. Retrieved 1 October 2022.
  19. ^ Klimentov, Mikhail (September 18, 2022). "LOUD wins 'Valorant' world championship, defeating OpTic in Istanbul". The Washington Post. Retrieved September 19, 2022.
  20. ^ "Champions Tour 2023: LOCK//IN São Paulo". vlr.gg. Retrieved January 25, 2024.
  21. ^ Povoleri, Bruno (2022-11-29). "LOUD deixa o competitivo de Fortnite aquém das expectativas". TheEnemy (in Brazilian Portuguese). Retrieved 2023-01-27.
  22. ^ "A LOUD AINDA VAI FAZER BARULHO EM TODOS OS JOGOS E TODOS OS PAÍSES! #LOUD". 2019-03-20. Retrieved 2023-05-25.
  23. ^ "Confira os vencedores do Prêmio eSports Brasil 2019". theenemy. 2019-12-20. Retrieved 2019-12-20.
  24. ^ "Confira os vencedores do Prêmio eSports Brasil 2020". theenemy. 2020-12-08. Retrieved 2020-12-08.
  25. ^ "Confira os vencedores do Esports Awards 2021". theenemy. 2021-11-21. Retrieved 2021-11-21.
  26. ^ "Confira os vencedores do Prêmio eSports Brasil 2021". theenemy. 2021-12-16. Retrieved 2020-12-16.
  27. ^ "Esports Awards 2022: Less, da LOUD, é indicado a revelação do ano". ge. 27 October 2022. Retrieved 21 December 2022.
  28. ^ @esportsawards (14 December 2022). "The winner of the Esports Team of the Year Presented by @secretlabchairs is... @LOUDgg (Valorant) CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
  29. ^ @esportsawards (13 December 2022). "The winner of the Esports Creative Team of the Year is...@LOUDgg CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
  30. ^ @thegameawards (8 December 2022). "A big CONGRATULATIONS are in order for these Esports winners,@playvalorant, @yay, @loudgg, @bzkagaming, and @lolesports! #TheGameAwards" (Tweet) – via Twitter.
  31. ^ @gesports (16 December 2022). "Prêmio eSports Brasil 2022: LOUD é a org do ano" (Tweet) – via Twitter.
  32. ^ "LOUD concorre em várias categorias no Esports Awards 2023". valorantzone.gg. 2023-07-26. Retrieved 15 August 2023.
  33. ^ @esportsawards (20 September 2023). "The finalists for Esports Organisation of the Year are: @TeamVitality @LOUDgg @TeamLiquid @G2esports @GenG @KarmineCorp @MoistEsports @100Thieves @OpTic @natusvincere @NRGgg ✅ Vote now: esportsawards.com/vote/" (Tweet) – via Twitter.
  34. ^ "Prêmio Esports Brasil 2023: LOUD vence como melhor organização". valorantzone.gg. 2023-12-15. Retrieved 2023-12-15.
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