Highsnobiety
 | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Headquarters | Berlin, Germany |
| Owner | David Fischer |
| Parent | Zalando |
| URL | highsnobiety |
| Commercial | Yes |
| Registration | No |
| Launched | 2005 |
| Current status | Active |
Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.[1]
It was bought by Zalando in 2022.[2] It is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach. The print magazine first launched in 2010, with quarterly issues published globally.
Company activities
[edit]Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.[3]
Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.[4]
In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept, beginning with a location at Copenhagen International Airport.
In January 2024, Highsnobiety announced its long-term partnership with Lacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.[5][6]
Awards and honors
[edit]- 2022 D&AD Wood Pencil Award for Advertising, Design, Craft, Culture and Impact[7]
- 2022 Webby Award for Advertising, Media & PR Fashion, Beauty & Lifestyle[8]
- 2022 Webby Award for Video Fashion & Lifestyle (Branded)[9]
- 2018 Digiday Award for Best In-House Content/Brand Studio
- 2017 Webby Award for Cultural Blog/Website[10]
- 2017 BoF 500, Business of Fashion[11]
References
[edit]- ^ Testa, Jessica (18 April 2024). "How Highsnobiety is Shaping the Current Media Landscape". The New York Times.
- ^ "Zalando snaps up majority stake in Highsnobiety". Vogue Business. 2022-06-13. Retrieved 2022-11-07.
- ^ "'We've always been about pushing other people's stuff': Highsnobiety begins its e-commerce transformation". Glossy. 2019-05-24. Retrieved 2022-06-11.
- ^ Pastore, Alexandra (2022-06-09). "EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space". WWD. Retrieved 2022-06-11.
- ^ "Lacoste et Highsnobiety collaborent et débutent un partenariat à long terme". Fashion Network. Retrieved 24 January 2024.
- ^ "Lacoste and Highsnobiety team up for first time, more launches planned". Fashion Network. Retrieved 24 January 2024.
- ^ "Full Steam Ahead with Francis Bourgeois, The North Face and Gucci | D&AD Awards 2022 Shortlist | Social Commercials Over 30 Seconds | D&AD". www.dandad.org. Retrieved 2022-06-12.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
- ^ Cultural Blog/Website webbyawards.com
- ^ "David Fischer is part of the BoF 500". The Business of Fashion. Retrieved 2022-06-11.
External links
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