By Far
 | This article contains promotional content. (May 2024) |
 | |
| Company type | Limited company |
|---|---|
| Industry | Fashion |
| Founded | 2016 |
| Founder | Valentina Ignatova Sabina Gyosheva Denitsa Bumbarova |
| Headquarters | , Bulgaria |
Area served | Worldwide |
Key people | Sabina Gyosheva (CEO) |
| Products |
|
| Revenue |  €30 million (2022)[1] |
Number of employees | 60 (2022)[1] |
| Website | www |
By Far (stylized in all caps) is a Bulgarian luxury ready-to-wear and leather goods brand. It was founded in 2016 by Valentina Ignatova, Denitsa Bumbarova and Sabina Gyosheva, who also serves as the company's CEO, in Sofia.
By Far primarily operates online, but it also has three flagship brick-and-mortar stores in Los Angeles, Shanghai and Beijing. Its products are designed between Sofia, Sydney and London, and are sold through more than 300 retailers worldwide, including Galeries Lafayette, Selfridges, Bloomingdale's, Nordstrom, Net-a-Porter, Farfetch and Harrods.[2]
History
[edit]Founded in 2016 by Sabina Gyosheva, Valentina Ignatova and Denitsa Bumbarova, By Far emerged from an idea conceived in 2015 when Bumbarova's spouse, commissioned for a solar panel installation at a shoe factory in the Bulgarian town of Peshtera, presented her with production cost details for leather shoes. The brand's name, By Far, is an amalgamation of the initials of the co-founders' sons: Filip, Alek, and Roman.[3]
Shortly after its inception, By Far began selling its shoes at a temporary pop-up store in London. Within one year, By Far's shoes were stocked by 35 high-end stores across the world.[3] In 2018, By Far added leather bags to its product portfolio.[4]
By 2022, By Far's accessories had brought in over 30 million in annual revenue.[5] In the same year, the company opened its first flagship store at 8408 Melrose Place in Los Angeles, as well as a second one in Shanghai.[6][7] In 2022, By Far launched its debut fragrance, Daydream, alongside a short film starring Kendall Jenner.[5][8]
In 2023, By Far opened a second store in China, in Beijing, and launched its fragrance collection at fifteen Nordstrom stores across the United States.[6][9] That same year, By Far expanded into ready-to-wear clothing.[1]
Collaborations
[edit]In 2020, By Far released a circular collection of reworked pieces in collaboration with French second-hand platform Vestiaire Collective.[10] In 2021, By Far collaborated with American celebrity stylist Mimi Cuttrell, and released a capsule collection of nine handbag and shoe pieces.[11]
References
[edit]- ^ a b c Chitrakorn, Kati (17 November 2023). "By Far built a buzzy bag brand. Can it do the same with clothes?". Vogue. Retrieved 24 January 2024.
- ^ Moore, Booth (21 May 2022). "By Far Opens First Retail Store on Melrose Place in L.A." WWD. Retrieved 24 January 2024.
- ^ a b Georgieva, Mara (30 June 2017). "Български обувки, харесани от Vogue". Capital (in Bulgarian). Retrieved 24 January 2024.
- ^ Farra, Emily (27 April 2018). "Your Favorite Shoe Brand Is Launching Handbags—Including a '90s Baguette Named After a Friends Character". Vogue. Retrieved 24 January 2024.
- ^ a b Chitrakorn, Kati (15 September 2022). "By Far: On marketing fragrance as accessory". Vogue. Retrieved 24 January 2024.
- ^ a b Bobila, Maria (3 June 2022). "Inside By Far's Store Opening Party In Los Angeles". Nylon. Retrieved 24 January 2024.
- ^ Hu, Denni (15 December 2022). "By Far Eyes China Expansion With Shanghai Flagship". WWD. Retrieved 24 January 2024.
- ^ Celia, Ellenberg (16 September 2022). "By Far Launches A Kendall Jenner-Approved Perfume Library That Doubles As The Perfect Accessory". Vogue. Retrieved 25 January 2024.
- ^ Portee, Allyson (3 May 2023). "By Far's Fragrance Collection Launches At Nordstrom". Forbes. Retrieved 24 January 2024.
- ^ Cary, Alice (16 November 2020). "By Far And Vestiaire Collective Unveil An Upcycled Edit Of It Girl-Ready Accessories". British Vogue. Retrieved 25 January 2024.
- ^ Subair, Eni (22 December 2021). "By Far X Mimi Cuttrell Is Exactly What The Festive Season Calls For". British Vogue. Retrieved 24 January 2024.
