G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.[citation needed]
 | |
| Type | Drink mix |
|---|---|
| Manufacturer | Gamma Labs |
| Country of origin | United States |
| Introduced | 2012 |
| Website | gfuel |
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]
Overview
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A serving of G Fuel contains 140 to 150 mg of caffeine.[4][5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,[6][7][8] game studios,[9][10] video game media companies,[11] and musicians, to create custom, promotional flavors.[12]
Controversy
editIn April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[13]
On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".[14][15] The company also banned users who mentioned the event from their Twitch live chat.[16] More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[17][14]
References
edit- ^ Stout, Hilary (May 19, 2015). "Selling the Young on 'Gaming Fuel'". The New York Times. Retrieved February 16, 2019.
- ^ "G Fuel drinks big for gamers, but are they safe?". ABC7 New York. February 3, 2017. Retrieved March 31, 2019.
- ^ "G Fuel: Best Gaming And Esports Energy Drink". G Fuel.
- ^ "Caffeine in G-Fuel Energy Drink Mix". caffeineinformer.com. Retrieved February 17, 2019.
- ^ "Energy drink makers target young gamers". health.heraldtribune.com. June 2, 2015. Retrieved February 17, 2019.
- ^ "G Fuel partners with Spider-Man: No Way Home for a massive special edition series". Stack3D. November 16, 2021. Retrieved November 24, 2021.
- ^ "G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections'". G Fuel.
- ^ FUEL, G. "New G Fuel Fortune Blend Inspired by Sony Pictures' "Uncharted" Available for Pre-Order". www.prnewswire.com (Press release).
- ^ "DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin"". MP1st. March 15, 2021. Retrieved March 17, 2021.
- ^ "Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink". G Fuel. June 6, 2021.
- ^ "G Fuel partners with Enthusiast Gaming amidst Titans turnover". Esportz Network. May 8, 2020. Archived from the original on May 25, 2020. Retrieved May 22, 2020.
- ^ "G Fuel and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink". BevNET.com. February 4, 2021. Retrieved March 17, 2021.
- ^ Hitt, Kevin (April 2, 2018). "Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements". Archived from the original on June 10, 2020. Retrieved March 6, 2020.
- ^ a b Lee, Alexander (September 7, 2022). "How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship". Digiday. Retrieved October 3, 2024.
- ^ Moosa, Shane (June 17, 2022). "GFuel fires staff hours after reporting higher-up's slurs to HR". GINX. Retrieved July 15, 2022.
- ^ Warren, Mark (June 17, 2022). "G Fuel Causes Controversy Via Sudden Firings and Executive's Alleged Use of "Derogatory Terms"". gfinityesports.com. Retrieved July 15, 2022.
- ^ Parker, Jason (June 17, 2022). "GFuel fires 7 employees for allegedly protesting against slur used during team call". sportskeeda.com. Retrieved July 15, 2022.