DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
 | |
| Founded | 2006 |
|---|---|
| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
|
| Revenue |  €700 million (2023) |
| Website | Official website |
History
editDR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2][3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[4][5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.[6]
The company had a network of 20 dealers in Italy at the end of 2018.[7]
In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles.[8]
In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.[9][10] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx) with one model in offer, the ICH-X K2, based on the Beijing BJ40.[11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1;[12] in the same year the company acquired the O.S.C.A. brand from the Maserati family[13]
In 2024, DR introduced the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[14]
Products
editCurrent models
editDR
edit- DR 1.0 (2023–present, based on the Chery eQ1)
- DR 3 / 3.0 (2016–present, based on the Chery Tiggo 3x)
- DR 5.0 (2020–present, based on the Chery Tiggo 5x)
- DR 6.0 (2022–present, based on the second-generation Chery Tiggo 7)
- DR PK8 (2023–present, based on the JAC Shuailing T8)
-
DR 1.0 -
DR 3.0 -
DR 5.0 -
DR 6.0
EVO
edit- Evo 3 (2020–present, based on the JAC Refine S2)
- Evo 4 (2020–present, based on the JAC Refine S3)
- Evo 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
- Evo 6 (2024–present, based on the Forthing T5 Evo)
- Evo 7 (2023–present, based on the Sehol X8)
- Evo Cross 4 (2022–present, based on the JAC Shuailing T8)
- Evo Spazio (2024–present, based on the Forthing Yacht)
-
Evo 3 -
Evo 4 -
EVO 5 (Second-generation) -
EVO Cross 4
ICH-X
editFormerly known as ICKX between 2022 and 2024.
- ICH-X K2 (2023–present, based on the first-generation Beijing BJ40)
- ICH-X K3 (2024–present, based on the Jetour T2)
- ICH-X K4 (2024–present, based on the JAC Hunter)
Sportequipe
edit- Sportequipe 5 (2023–present, based on the Chery Tiggo 5x)
- Sportequipe 6 (2023–present, based on the second-generation Chery Tiggo 7)
- Sportequipe 6 GT (2024–present, based on the Jetour Dashing)
- Sportequipe 7 (2023–present, based on the Chery Tiggo 8)
- Sportequipe 7 GTW (2024–present, based on the Jetour X70)
- Sportequipe 8 (2023–present, based on the Chery Tiggo 8 Pro Max)
- Sportequipe SK (2024–present, based on the JAC Shuailing T8)
-
Sportequipe 5 -
Sportequipe 6
Tiger
edit- Tiger Six (2024–present, based on the Beijing Mofang)
- Tiger Seven (2024–present, based on the JAC QX)
- Tiger Eight (2024–present, based on the Beijing X7)
Former models
editDR
edit- DR 1 (2009–2014, based on the Riich M1)
- DR 2 (2010–2014, based on the Chery A1)
- DR 4 (2016–2020, based on the JAC Refine S3)
- DR 5 (2007–2020, based on the Chery Tiggo 3)
- DR 6 (2016–2020, based on the Chery Tiggo 5)
- DR 4.0 (2022–2024, based on the Chery Tiggo 5x, continuation of the pre-facelift DR 5.0)
- DR 7.0 (2023–2024, based on the Chery Tiggo 8)
- DR CityCross / CityVan (2013–2016, based on the Riich X1)
- DR F35 (2020–2023, based on the first-generation Chery Tiggo 7)
- DR Zero (2015–2019, based on the second-generation Chery QQ)
-
DR Zero -
DR 1 -
DR 4 -
DR 5 -
DR 6 -
DR 4.0 -
DR F35
EVO
edit- EVO 6 (2020–2021, based on the Chery Tiggo 5)
-
Evo 5 (First-generation)
References
edit- ^ Tribunale di Isernia (PDF; (in Italian), retrieved 6 June 2020
- ^ Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, ISBN 978-83-61604-12-9, page 323.
- ^ "Viaggia sugli spot il Suv low cost prodotto a Isernia". Il Sole 24 ORE. Retrieved 2018-06-09.
- ^ Ciferri, Luca (2008-12-08). "Italians to help Chery". Automotive News Europe. Retrieved 2024-05-17.
- ^ Ally (2009-03-09). "DR Motor to sell rebadged Chery cars by mid-'09". Gasgoo. Retrieved 2024-05-17.
- ^ "Chery launches DR Euro brand". Autocar. 2009-03-03. Retrieved 2024-05-17.
- ^ "I NOSTRI DEALERS". DR Motor Company S.p.A. Retrieved 2018-12-19.
- ^ Grassi, Massimo (2023-10-23). "Dove vengono prodotte le auto DR?" [Where are DR cars produced?]. Motor1 Italia. Retrieved 2024-05-17.
- ^ "DR Automobiles Group's new Italian brand unveils LPG hybrid Sportequipe 8". auto-gas.net. 2022-10-26. Retrieved 2024-05-17.
- ^ Rigatto, Alessandro (2022-10-17). "Sportequipe 8: la nuova top di gamma". Alvolante.it (in Italian). Retrieved 2024-05-17.
- ^ Gori, Gianmarco (2022-06-17). "Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR". Motor1 Italia (in Italian). Retrieved 2022-10-19.
- ^ Modelli, Nuovi (2023-02-13). "DR 1.0 EV - L'elettrica mignon ha quattro posti e prezzi sotto i 20 mila euro". Quattroruote.it (in Italian). Retrieved 2024-05-17.
- ^ Finanza, Industria e (2022-09-19). "O.S.C.A. - Il proprietario della DR rilancerà lo storico marchio bolognese". Quattroruote.it (in Italian). Retrieved 2024-07-19.
- ^ "Debutta in Italia il marchio Tiger". alvolante.it. alvolante.it. 18 April 2024. Retrieved 18 April 2024.
