Global Fashion market
The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,254,197.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.4% of the global Fashion market.
Monthly revenues
Monthly eCommerce revenues in the global Apparel market
The monthly eCommerce revenue of the global Apparel market was US$64,210 million in October 2024. This refers to a growth of 18.6% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.2% of the total 2023 revenue of the global Apparel market and the lowest in August 2024 with 7.5% of the total 2024 revenue.
Revenue Last Month
US$64,210.3m
The eCommerce revenue grew by 18.6% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 18.1 | 20.4 | 65.4 | 66.9 | 32.7 | 91.3 | 61.8 | 19.7 | 83.4 | 93.4 | 29.8 | 53.4 |
Market development
eCommerce revenue development in the global Apparel market
The global Apparel eCommerce market is expected to increase over the next years. It is predicted to reach US$644,488.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%. The Apparel eCommerce market is a sub-market of the Fashion market and accounts for 51.4% within this market. Further categories within the Fashion market are: Bags & Accessories and Footwear.
eCommerce revenue development in the global Apparel market
eCommerce revenue growth in the global Apparel market
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 51.3 | 2.1 | 64.1 | 44.7 | 43.4 | 43.1 | 37.1 | 66.0 |
Top stores
Top five Apparel online stores worldwide by net sales 2023
With sales in the global Apparel market, shein.com generated a revenue of US$20,526.9 million in 2023, which means it is the leading online store in this market. The global Apparel ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Apparel.
eCommerce net sales generated in the Apparel market in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Apparel market within the Fashion market
Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Outerwear (e.g. jackets, coats)
- Tops (e.g. t-shirts, sweaters, blouses)
- Bottoms (e.g. pants, shorts, skirts)
- Undergarments (e.g. underwear, socks)
- Activewear (e.g. joggers, tights, tricots)
Out-of-scope
- Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
- Footwear
- Fashion accessories (e.g. gloves, hats, scarves)
Select sub-category