Banner Advertising: market data & analysis

The report covers the Banner Advertising market. Banner Advertising is one of the most common forms of Digital Advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.

Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos.

Videos which are displayed instead of a static banner outside of a certain video player are considered rich media.

Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.

A distinction is made between:

• Desktop
• Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average revenue per internet user

• Company profile
• Deep dives

Market overview

• Global market sizes in billion US$ and growth rate
• Revenue of Banner Advertising in billion US$ by region

KPI comparison

• Revenue forecast with CAGR in billion US$ by region
• Revenue per internet user in US$ by region