SVOD revenue worldwide 2029, by platform

Netflix is forecast to maintain its position as the SVOD market leader worldwide, with estimated revenues exceeding 33 billion U.S. dollars in 2029. This staggering figure puts Netflix significantly ahead of its closest competitor, Disney+, which is likely to generate revenues of 13.6 billion U.S. dollars in the same year.

Disney Plus – one of Netflix’s biggest competitors

Despite Netflix's undeniable lead, Disney+ has emerged as a formidable contender in the SVOD landscape. The acquisition of 21st Century Fox and the launch of Disney Plus Hotstar in a few Asian countries have fueled its rapid growth. However, the platform experienced subscriber churn in recent quarters, highlighting the dynamic nature of the streaming market, in which companies are constantly vying for market share and consumer attention.

A changing streaming industry

The global SVOD revenue projections for 2029 align with the broader trends in the over-the-top (OTT) video market. The industry has witnessed remarkable growth, with estimates suggesting that OTT video revenue will surpass 429 billion U.S. dollars in 2029. However, while the subscription-based streaming market has long been a significant driver of this figure, the forecast growth in revenue for ad-supported video-on-demand signals a shifting preference among consumers and advertisers alike.